RTDs are Now the Second-Largest Spirits Category by Volume

Dear Client: The ready-to-drink category has buoyed total spirits performance recently. Including RTDs, spirits volumes were down 2.5% for the rolling 12 months through August in SipSource data. Excluding RTDs, volumes were down further at -4.4%.  Last week, SipSource analysts Danny Brager and Dale Stratton provided a deep dive into the category during the SipSource 2023 Holiday Trends & Drinks Preview.  A CLOSER LOOK AT THE $11B CATEGORY. The total RTD category– which includes FMBs, wine-based cocktails, malt-based hard seltzers