Rose Rising in the Ranks

Table wine sales were up 2.4% in the four weeks through July 15, in all Nielsen-measured channels. Neither red wine (0.4%) nor white wine (-0.1%) sales moved much in either direction, but blush wine sales were up 24.2%. Though, it still holds a significantly smaller share of category sales at just 6%.Rose now accounts for about one-third of blush category sales, and continued to grow by leaps and bounds during the four weeks. It was up 60.2% in sales to