Rose and Tequila Categories “Uniquely Galvanized by Star Power”

Dear Client: Celebrities get involved with bev alc brands in several different ways, from brand ambassadorship, to minority owner and creative director to founding member, and many celebs are working with brands in a combination of those roles.  "Celebrities as paid spokespeople for brands is an inherent part of the business, from coffee brands to make up companies to cars," says IWSR coo for the Americas Brandy Rand. "As long as the celebrity is well-regarded by the public (and stays