Rex Goliath Takes the Top Spot

Dear Client: For the first time in at least a year The Wine Group's Cupcake Vineyards was not the fastest growing brand out of the top 20, based on SymphonyIRI food, drug and c-store scans for the period ending October 30. Constellation's Rex Goliath instead took that top spot, with sales up 40.6% and volumes gaining 45.6% in the 4-weeks. Average prices were down -20 cents to $5.57. Cupcake's growth was still solid with sales up 37.9% and volumes up