Retailers Want More Craft Tastings

Last week, we shared wholesalers' insights and recommendations for craft spirits as part of the ACSA's Craft Spirits Data Project [see WSD 10-30-2017]. Similarly, on and off-premise retailers were also surveyed to provide feedback and insight for craft spirits suppliers. Here's what they found:A whopping 80% of retailers, both on and off-premise, say there is a need for more resources for craft spirits tastings.While retailers in both channels suggested better pull strategies and staff training could be useful, this seemed