RESTAURANT WINE PROMOTIONS THAT WORK

When it comes to selling wine in restaurants, what promotions work? Not all advertising is profitable, and some of the results might surprise you, as they did us. A 12-week study conducted by Brian Wansink Ph.D., director of the Cornell University Food and Brand Lab, and other researchers was aimed at uncovering what kind of effect various table-tent wine promotions have on restaurant wine sales. The study took place in two restaurants of the Texas chain, Rockfish Seafood Grill, 22