Dear Client: The upcoming 2025 US Dietary Guidelines has been a priority for bev alc trade groups, particularly with the World Health Organizations' "no safe level" guidance. But Reuters reported this morning that the guidelines are actually swinging the other way, eliminating any mention of limits, according to sources familiar with the matter. You'll recall, the current guidelines limit bev alc consumption to one drink per day for women and two drinks per day for men. Two reports on alcohol
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