Report: Diageo Considers Sale of Ciroc

Dear Client:   Diageo is reportedly looking to sell off Ciroc vodka, according to people familiar with the matter, reports Bloomberg. Diageo added Ciroc to the portfolio in 2007, also striking a marketing agreement with Sean "Diddy" Combs for the brand. You'll recall, last year Diageo cut ties with Diddy after Diddy sued Diageo alleging racial discrimination led to poor performance of their co-owned DeLeon Tequila. That case was resolved in January [see WSD 01-17-2024]. Now Diageo has reached out to potential