Remy Cointreau Hangs its Hat on High-End Spirits

In order to capitalize on current premiumization trends, Remy Cointreau's chief Valerie Chapoulaud-Floquet declared during its year-end earnings call this morning that the company's strategic objective for the next five years is to become the global leader in upscale spirits. The primary goal is to grow its exceptional spirits (priced %50+) portfolio from 45% of the global business to about 65%. Remy will tap into both new brands and innovations to reach its goal. They kept any innovations close to