Beer Business Daily – beer industry news and numbers

Recession Gives Merlot a Chance to Shine

Dear Client:Several years ago the “Sideways effect” on Merlot sales was one of the major issues in the wine business, but an article in WSJ contends the varietal is making a “Rocky”-like comeback. Could the recession prompt a comeback for the wine industry’s prodigal son? “Americans fell in love with Merlot, after all, because it was a meatloaf kind of wine, easy and unfussy, round and fairly soft, and we all need that kind of comfort these days. Not only

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