Recent M&A Points to Wider Strategy Objectives

Dear Client: This week we reported on a couple interesting deals, including Sazerac acquiring ready-to-drink company BuzzBallz and Patz & Hall founder acquiring the wine brand back from Ste. Michelle Wine Estates. Both deals clearly point to larger strategy objectives for the bigger companies.  SAZERAC TO ACQUIRE BUZZBALLZ. Sazerac's acquisition of BuzzBallz bolsters the company's position in the fast-growing RTD segment. BuzzBallz offers the unique opportunity to expand in the wine-, spirits-, and malt-based RTD subcategories.  Bump Williams Consulting's Dave