Readers Speak on Discount Aftermath

Dear Client: Will the industry survive heavy discounts? Readers piped in and gave us their take on discounts, promotions and the state of branding in our industry in response to our article published February 25. "It's not just the advertised pricing discounts I am worried about surviving, it's the demand for even more support at retail to further subsidize the cost of our brands. Pricing reductions do not seem to be enough, especially at on-premise retail, as customers are trading