RBC: B-F’s Tennessee Fire has Promising Start

Dear Client:Last month, Brown-Forman made big headlines when the company announced it would be releasing Jack Daniel's Tennessee Fire, a cinnamon flavored whiskey to take on Sazerac's Fireball. Whether it will have an affect on the 13th largest spirits brand in the US has been widely discussed, particularly at NABCA's annual conference this week. That has yet to be determined, but after the first month of sales, Tennessee Fire looks to have some longevity. Recall, B-F launched Tennessee Fire in