Dear Client: Patco Brands' Rancho La Gloria, a wine-based large format RTD, grew 200% in 2020, reaching 1.3 million cases, and is projected to double its success in 2021. Indeed, the brand was growing so quickly this past year, they had some trouble keeping up with demand. "When you combine triple-digit growth with a global pandemic, creating issues in lead times, an increase in freight surcharge, lack of available labor pools and manufacturing shutdowns, issues definitely come up," coo of
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