Rabobank: Wine Industry Needs to Take “Bold Action” to Regain Momentum

Dear Client: Wine growth/ consumption has slipped recently in the US, with annual growth rates down to about 1%. Rabobank's recent Wine Quarterly report delved into what's impacting the category and few things the industry can do to regain momentum.  The sober-curious movement has been cited as a reason for the drop in wine consumption (and alcohol consumption overall), but Rabobank says that's not really an issue yet. In fact, over the last decade alcohol consumption has remained flat, according to BW166. "Unless