Rabobank: US Online Alcohol Sales Top $6 Billion in 2021

Dear Client:   Online alcohol sales in the US topped $6 billion in 2021, up 131% compared to 2019, according to Rabobank's 2022 Alcohol E-commerce Playbook. That brings the channel's share to about 4% of all off-premise alcohol sales in the US, doubling share from 2019. (Of course, alcohol is still relatively under penetrated compared to other categories, but it has made up ground over the last two years.) Online alcohol sales did dip slightly from 2020 to 2021 (down