Rabobank: Building a Successful E-Comm Team

Dear Client:   Rabobank recently delved into the operational side of e-commerce and what's working for bev alc companies in the channel across the board based on surveys and interviews. Here's what they found.  A QUICK OVERVIEW. As part of the report, Rabobank surveyed the heads of e-commerce at 17 alcohol companies. While the sample may seem small, participant companies had to make up at least 1% market share of their respective bev alc category (beer, wine or spirits). Collectively,