Rabobank: Brandy Makers Should Strike While the Iron is Hot

The spirits category has seen a clear trend toward premiumization in the years following the recession, but the trend has bypassed the brandy category and created a glaring opportunity for distillers. While the premium price segment is often the strongest and the biggest price segment for other spirits categories, brandy has a distinct gap in products that play in the premium segment, according to a new report from Rabobank. The US brandy category is primarily made up of brands in