Rabobank: Bev Alc Companies Missing Out on Billions in Online Sales

Dear Client: US online alcohol sales hit $2.6 billion in 2019, up 22% year over year, according to Rabobank estimates. While online alcohol sales are growing at a nice clip, Rabobank believes bev alc companies are leaving a lot of money on the table.For instance, there's a huge gap between alcohol's share of spending in brick-and-mortar grocery (5%-6%) versus online grocery sales (less than 1%)."Alcohol brands are losing billions of dollars in online sales opportunities every year, and they are missing