Rabbit Hole on a Mission to Become the Next Big American Whiskey Brand

Dear Client: Earlier this week, we shared West Virginia-based Smooth Ambler Spirits' story and the company works within Pernod Ricard's New Brand Ventures portfolio [see WSD 11-18-2019]. Today, we'll look at it from Rabbit Hole Whiskey's point of view.You may recall, in June, Pernod acquired a majority share of Kentucky-based Rabbit Hole Whiskey through NBV [see WSD 06-14-2019]. Your editor recently sat down with Rabbit Hole founder Kaveh Zamanian to hear their story.Kaveh founded Rabbit Hole in 2012. Rather than source