Purple Wine Co. Launches Cryptic Red Blend

Dear Client:Purple Wine Company and its owner Derek Benham have proven to be very adept at identifying a gap in the wine market and creating a brand to fit that need. You'll recall Derek took Blackstone Merlot from a 10,000-case brand to 15% of the Merlot market in the '90s and then Mark West Pinot Noir to the leading wine brand in the $10-$20 segment before he sold both to Constellation Brands. WSD sat down with Derek for an exclusive