Purple Brands’ Spirits Biz a “Growth Vehicle for the Future”

Dear Client:   California-based Purple Brands' business is largely in wine, but the spirits side of the business is growing quickly, "particularly on the whiskey side," ceo Aaron Webb tells WSD. "And obviously, the spirit side is extremely profitable, and a big focus for us as a company, a big strategic priority, and growth vehicle for the future."  PURPLE BRANDS' BIZ BREAKDOWN. Purple Brands (formerly Purple Wine & Spirits) was founded in 2001 by Derek Benham. You may recall, the