Purity Aims to Write the Next Chapter for Vodka

Dear Client: Swedish-made Purity vodka has been around since 2009, but there's a good chance you didn't notice it until recently when the company published a full page ad in a few prominent mainstream publications challenging Grey Goose to a taste-off (see WSD 05-31-2013 ). I know WSD got quite a few readers who commented on it. The ad was the result of a realization that the brand needed to focus more on the US, it being 80% of the