Pura Vida Tequila Launches in TX and CA

Dear Client: Boutique tequila startup Pura Vida launched in Texas this January with Republic National Distributing Company and is moving on to California this month with Young's Market. Stewart Skloss, the brains behind the operation, has paired with the Vivancos family in Mexico to produce the tequila and hired spirits industry veteran Michael Hernandez (who helped launch Corralejo, Casa Noble and Partida in the Western states) to be the Managing Director of Pura Vida in California. HISTORY. As a young