Proximo’s Tincup Whiskey Debuts ‘Tinpup’ Initiative Amidst Brand Refresh

Dear Client: Proximo Spirits' Tincup Whiskey today announced the launch of Project Tinpup, a new initiative leaning into their dog-loving fan base, WSD has learned.  Your editor got on the horn with Proximo cmo Lander Otegui to get the skinny on the initiative and the latest goings on with the Tincup brand.  WHAT IS PROJECT TINPUP? The 'Tinpup' program is centered around a partnership with the National Disaster Search Dog Foundation (SDF), which works with local shelters to identify and