Dear Client: Proximo Spirits, Grupo Cuervo's US subsidiary, today announced a big shift to its route-to-market, largely moving away from Republic National Distributing Co. (RNDC). The realignment follows a national review of distributor and brokerage performance, per a statement from the company. Here are the changes: Meanwhile, Proximo will remain with RNDC in Georgia and New Mexico. "This strategic alignment reflects a sharpened focus on execution discipline, commercial performance, and sustained long-term growth in the US market for Proximo's leading
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