Prosecco Ousts Moscato from the Limelight

Dear Client: 2013 was a big year for sparkling wine. For the 52 weeks to November 9 the category's sales grew 4.2% in all Nielsen-measured channels, and accelerated even more in the 26-week period to 5.7% growth. While perusing the most recent Nielsen data, WSD noted a few trends: IMPORTS DRIVE GROWTH: The dollar share ratio of domestic to sparkling wine is split nearly 50/50, but it is imports that have driven sales growth this year. Import sales were up