Prosecco Drives Sparking Growth, but What’s Driving Prosecco?

Earlier this month, WSD briefly touched on Prosecco's continual climb to the top of the sparkling wine heap [see WSD 08-06-2015]. Following that article, Nielsen has provided a bit more context into the category deemed the "most significant driver" of sparkling wine growth.OUTPACING COMPETITORS. As you well know, sparkling wine in general has grown in popularity in recent years. The category's sales were up 8.8% for the 52 weeks through June 20, while volumes grew 6.8%. Within the sparkling category,