Promotions Help Diageo Gain Share in Control States

Dear Client:Diageo gained volume share in September, while Pernod, B-F, Remy and Skyy lost share in control states, according to NABCA data as reported by UBS analyst Melissa Earlam. UBS believes Diageo’s “share gains are partly promo led.”Overall, spirits volumes in control states grew 7.9% in September compared to the same period last year. Labor Day certainly impacted sales although there was pressure on price/mix due to down trading and promotional activity, says Melissa. Diageo gained share in vodka (19.5%