Private Label CPG Outpacing National Brands

Private label (PL) brands are showing no signs of slowing down in the US grocery channel, and now their growth is actually outpacing national brands, according to a Total Consumer Report. In a snapshot of third quarter 2017, PL sales grew nearly 2%, while the top 20 fast-moving consumer goods manufacturers grew by 0.6%.Citing the TCR report, Nielsen recently teased out a few trends on which demographics are driving PL category sales.Women are certainly an important cohort for the category.