Price/Mix Improves for Spirits Biz Overall

Dear Client: Spirits volumes in the 4-weeks to October 16 grew 4.6%, which is improved from the 52-week trend of 4%, according to Credit Suisse's Anthony Bucalo based on Nielsen data. Price/mix improved to -0.4% in the 4-weeks, while the 52-week trend was -0.8%. Compared to the other industry leaders, Diageo was the only company to post positive price/mix.DIAGEO HAS POSITIVE PRICING. Diageo's volumes fell -0.9% while price/mix gained 2.1% in the 4-weeks. Compared to the same 4-week period this