Price Increases Negatively Impact Cuervo’s Q1

Cuervo's volume and net sales in the US and Canada took a dive in Q1, according to the company's first public financial results out late last night. In its release Cuervo indicates the 3.5% sales decline and 17% volume decline in the region for the quarter ended March 31 was a result of price increases initiated on January 1, which led to higher volume shipments during the fourth quarter of F2016.IMPORTANT STATS. As a private company, Cuervo has always kept