Price Increases Drive Volume Declines Across DTC Wine Channel

Sovos ShipCompliant released its annual direct-to-consumer wine shipping last week, finding yet another year of DTC wine shipment declines in 2023, with volumes down 6.5% and value flat at +0.1% [see WSD 01-31-2024]. Today, we'll continue digging into that report, taking a look at some regional trends, winery size and price increase trends, as well as what wine varietals were most popular last year. WASHINGTON OUTPERFORMS. Napa Valley wineries remained the top value driver for DTC wine shipments– not entirely