Premiumization Train Headed For a Bump in the Road?

Will a slowing economy and rumors of a recession hurt the premiumization train? Respondents to the WSD annual truth squad survey were split down the middle when asked if consumers have already started trading down. Some said yes, some said no, and some said it really depends on what the economy does. Here’s what you had to say. “Maybe not so much from the $20 premium end, but from the elite super-super premiums ($50+ bottles). The aspirational lifestyle of celebutante/life-in-excess