Premiumization Returning to Spirits

Dear Client: "We believe premiumization is finally starting to return to the [spirits] market, and if current momentum continues, we would expect to see significant improvements in mix in the second half of the year," said Bernstein's Trevor Stirling in a note to clients. Well that's some welcome news. The impact of brand mix on value growth grew 0.2% in July, according to NABCA data that tracks spirits in control states and serves as a good barometer for the rest