Premium Spirits Pick Up Globally

The globalization of spirits companies have changed the way countries drink as the big boys make inroads into emerging and even developed markets. Vodka by far is the world’s most popular spirit, although whiskey, particularly Scotch, is experiencing “very good times,” according to an article in Business Week. “With the opening up of Russia and Eastern Europe, the growing prosperity in Asia and South America, and above all the Westernization of popular culture, Western spirit brands have become the drink