Dear Client:Pernod Ricard established incubation division New Brand Ventures in 2016. The goal of NBV is to incubate and cultivate the next generation of brands for Pernod Ricard in the US. Since inception, that goal hasn't changed at all, NBV svp Jeff Agdern tells WSD. The current NBV portfolio includes Aberlour, Del Maguey, Lillet, Malfy, Monkey 47, Plymouth, Powers, Smooth Ambler and Rabbit Hole.M&A APPROACH. Within Pernod Ricard, there are three teams working on brand sourcing, according to Jeff. There's: 1)
