Pernod’s #EngageResponsibly Initiative to Scale Up through Ad Leaders

Dear Client:  Last summer multiple large companies announced plans to pause advertising spend on social media platforms as part of a boycott to address the mismanagement of posts including hate speech and misinformation [see WSD 06-29-2020]. A handful of bev alc companies joined the boycott including Diageo, Beam Suntory, Brown-Forman and Pernod Ricard.  A few months after the boycott began, Pernod announced the #EngageResponsibly campaign to address the spread of hate speech and misinformation online [see WSD 10-22-2020]. Today Pernod