Pernod VC Arm Invests in Non-Alc Retailer Boisson

Dear Client: In recent years, consumers have increasingly gravitated towards the no and low alc category. That's created not just an opportunity for new product development, but an opportunity in the retail space as well.  Indeed, Nick Bodkins launched non-alc omnichannel retailer Boisson in New York City in 2021, and the company has seen impressive growth in a short time. This year, Boisson's wholesale business has grown nearly 15x, and overall the company is on track to grow 3x compared