Pernod to Sell Plymouth Gin and Fris Vodka

Pernod said today it plans to sell the Plymouth Gin and Fris Vodka brands it won as part of its deal with V&S. Speaking in a press conference, Emmanuel Babeau, Pernod's deputy managing director in charge of finance, said the company aims to sell Plymouth Gin within 6 months of the deal closing, which Pernod expects this summer, according to a report in Reuters. He declined to discuss what Plymouth might sell for.There may also be some regional brands that