Pernod to Boost Investment Behind Strategic Brands

Dear Client:While some companies are cutting back in Advertising and Promotional (A&P) spend, Pernod Ricard is investing more in its strategic brands, the company said today in its fiscal year (ended June 30) earnings call. And although 2009 was a “difficult” year for everyone marred by consumers shifting to the off-premise and distributors and retailers reducing inventory stocks, “we are also confident about our premiumization strategy which remains unchanged, in tact in fact,” said chief Pierre Pringuet.Expect to soon see