Pernod Sues Alleged Malibu Rum Copycat

Dear Client:WSD has learned that Pernod Ricard USA filed a trademark infringement suit against White Rock Distilleries in the Southern District Court of New York in late March. Pernod alleges that White Rock knowingly fashioned its Barbarossa and Jack flavored rum bottles to look like Malibu Rum.In its complaint, Pernod states that the “defendant has embarked on an unlawful campaign to lure consumers into purchasing its fruit-flavored rums under the mistaken belief that its rums come from, are sponsored by,