PERNOD RUMORED TO OFFER PREMIUM PRICE FOR TEQUILA HERRADURA

Brown-Forman and Bacardi are the competing forces against Pernod in the quest to take control of Tequila Herradura, one of the largest tequila makers in Mexico. Herradura – which has been on the market since April – has reportedly reached its final bidding days and could go for close to $800 million. “In the US it's a toss up between whether rum or tequila will be the next "big thing" so Herradura is selling out at the right time in