Pernod Reigns Second in Command

As Pernod said yesterday in a statement, the French company is now “the world's co-leader in the wine and spirit industry” after acquiring V&S, second only to Diageo. Acquiring Absolut, in addition to Seagram’s and Allied Domecq in the past, was a part of Pernod’s ultimate plan to become the industry leader, the company said. As you can imagine, there are lots of opinions being thrown around today concerning the V&S purchase. One of the market’s biggest concerns is whether