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Pernod Downplays Cuervo Speculation

Dear Client: Diageo and Jose Cuervo's break up is one of the biggest stories of the year and the move is causing relentless speculation on Cuervo's next move. Last week a few eyebrows raised when Pierre Pringuet, Pernod Ricard's ceo, said the company would be open to discussions with Jose Cuervo. However, Pierre took the opportunity in an on-air interview this week to downplay the comment. He says, although Jose Cuervo is an "appealing brand," an acquisition is "very unlikely"

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