Pernod Does Well Despite Economy

Pernod’s overall third quarter earnings looked good despite softness in the U.S. Premium brand growth, strong pricing and strength in emerging markets helped Pernod rebound. Pernod’s premiumization strategy gained momentum in the third quarter as the 15 strategic brands grew twice as fast in value (12%) as in volume (6%), which was helped by price increases and improved mix. The French company acknowledged that the U.S. market has become “more difficult” as consumers continue to cutback spending and the U.S.