Pernod Chief Pinpoints Key Occasions

In its annual shareholders' meeting today in Paris, Pernod Ricard chief Alexandre Ricard shared some of the strategies they've kicked into gear that highlight their new consumer-centric approach.TARGET OCCASIONS. "Consumers are no longer loyal to a single brand but to a repertoire of brands, depending on which environment they find themselves," said Alexandre.The key occasions Pernod has chosen to focus on are: aperitifs & meals; get togethers with friends; a night out; and premium socializing and luxury. "Our goal is