Pernod Chief Downplays Bourbon Gap

Bourbon is the most popular category these days and every spirits company without one is scrambling to buy or invent one. Pernod Ricard, whose portfolio is heavy on white spirits, isn't ruling out a possible bourbon acquisition in the future, but newly installed chief Alexandre Ricard believes some of the current brands in the portfolio are a viable alternative in the US. He points out that brown spirits as a whole are growing quickly, but bourbon is only a piece.