Pernod CCO Talks Sticky COVID-era Trends

Dear Client:   When the pandemic first took hold in the US, bev alc e-commerce accelerated, the ready-to-drink category blew up, and the wellness macro trend became even more significant. And those trends are persisting as we get on the other side of COVID (or at least in the next phase of it).  Your editor recently chatted with Pernod Ricard cco John Barrett via email to get a sense of how Pernod is responding to these sticky trends.  "The pandemic