Dear Client: Things are starting to look up. Both Pernod Ricard and Fortune Brands said today in their earnings results that they're seeing signs of improvement in the US - most notably at the on-premise. Declines in traffic and trading down at restaurants and bars have been a big drag on the industry but there's light at the end of the tunnel. As a result, both companies plan to increase brand investment into the future.PERNOD: A RETURN TO PREMIUM BRANDS
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